Reaction+Formation

 Reaction Formation: Reaction formation reduces anxiety by taking up the opposite feeling, impulse or behavior. An example of reaction formation would be treating someone you strongly dislike is an excessively friendly matter. Those who commit reaction formation are usually called hypocrites.

 http://www.cla.purdue.edu/academic/engl/theory/psychoanalysis/definitions/reactionformation.html

http://www.enotes.com/psychoanalysis-encyclopedia/reaction-formation

http://changingminds.org/explanations/behaviors/coping/reaction_formation.htm